Choosing Member Benefits

When you create a membership website, you’ll need to determine what you’ll choose for membership benefits. The benefits you choose will vary depending upon your niche, your audience, and the cost of the membership. After all, if the price is higher and the number of members is limited, the member will expect much more than if the price is lower and more people are able to join.

Some examples of member benefits might be:

More Access to You

You are probably the most important part of the membership website. People want to feel as if they can get direct help and advice from you. If you can promote more access to you as a benefit, then the members will appreciate that enormously – especially if you offer more expensive coaching to clients.

Private Message Boards

Feeling part of a close-knit community is a wonderful thing and a wonderful way to keep members wanting to pay their monthly membership fee. If you can keep the message boards busy, you can keep your members a lot happier. Promote a busy message board as a huge benefit.

Learning

People love consuming information products that teach them about a small aspect of their business, and you can provide continuous monthly products that help your members become more successful or happier (depending upon your niche). Information products can provide this benefit.

Accountability

You can offer your members the benefit of accountability by setting up goal-setting groups and forums. This is such a great aspect of membership websites that even the members themselves jump in to offer this to each other.

Special Offers

You don’t have to stop selling to your members just because they’re members; you can use the membership as a way to offer the members first chances at special offers, new programs, and more. They’ll appreciate being an insider, and you’ll get to test out new products on them first.

Connections

One of the many benefits of membership is the ability to find great connections that can become joint venture partners. Your members will benefit from being introduced to wonderful people with whom they can form partnerships and take their goal setting to the next level.

And More

There are so many benefits that you can promote that should be based on the niche, your audience and their needs. Always put the needs of your audience first. And remember, you can start with a few benefits and then add to them as you go. Nothing has to be perfect from the get-go.

Membership websites are full of benefits for their members. Which benefits you choose to put into place is completely dependent on your knowledge of the niche, as well as what the audience needs and feels are important.

Thanks for reading my blog post, if it has helped you in any way, please comment below and I will respond back within 24 hours.

Photo Source: Stuart Miles http://freedigitalphotos.net

Eight Reasons Memberships Earn

Memberships are part of our everyday life even when we don’t realize it. It’s a business model most people are comfortable with. You can join memberships for golf, chiropractor care, fitness, travel and more. It’s obvious for many that the concept of membership is lucrative. But, how do memberships really earn and why?

1. People Love Feeling As If They Belong – Being part of a community of people who enjoy the same things you do is a very special feeling. They say birds of a feather flock together, and memberships prove this point over and over again. You can have a very small niche and still attract members in enough numbers to be profitable if you price the membership right.

2. You Offer Unique High Value Products – No membership is complete without at least monthly new products or services added to the membership to keep the members interested. The products need to add value to the consumer to the point that they say, “Wow, this is awesome.”

3. Personally Participate in the Forum – The forum is the lifeblood of any membership website. Without a forum you will have very little opportunity to keep your audience excited to pay the membership fee month after month. Mostly, you should spend time on the forum every single day.

4. Quality Content Updated Regularly – Aside from products or services, the content that your members consume is important too. You need to update content daily with a blog post, plus contribute more content each month such as white papers, checklists and so forth.

5. You Know How to Over Deliver – It’s easy to get carried away with marketing words and make your audience feel as if they’re going to get more than they are. This is a huge mistake. Membership sites that make money deliver far more value than the person joining believes they’ll get.

6. Startup Costs Are Low – All you need to start a site is a way to make sales pages, landing pages, and membership site software like aMember.com, and social media pages for the membership site, plus an email autoresponder and forum software such as phpBB.com. You can install it all yourself or hire someone, and be up and running for $500 to $1500 dollars with monthly ongoing expenses between $100 and $500 dollars.

7. You Can Charge More People Less for Superior Value – The other attraction people have to memberships is that it is a way to spread the cost of resources over many different people. Something that might cost thousands a month for one-on-one work will now cost just a fraction of that when you spread that cost over many members.

8. You Offer Unannounced Extras – The real trick to memberships is keeping the consumer interested, and you can do that with unannounced extras that make your customer want to see what is offered each month. Make these really special and super hyper-focused on the audience, and you’ll have a winning combination.

Earning money from membership sites is easier than other methods of earning money online, but you do have to continuously “wow” your audience to keep them interested, plus devote a fair amount of time to marketing the membership.

Thanks for reading my blog post, if it has helped you in any way, please comment below and I will respond back within 24 hours.

Photo Source: Stuart Miles http://freedigitalphotos.net