When you create a membership website, you’ll need to determine what you’ll choose for membership benefits. The benefits you choose will vary depending upon your niche, your audience, and the cost of the membership. After all, if the price is higher and the number of members is limited, the member will expect much more than if the price is lower and more people are able to join.
Some examples of member benefits might be:
More Access to You
You are probably the most important part of the membership website. People want to feel as if they can get direct help and advice from you. If you can promote more access to you as a benefit, then the members will appreciate that enormously – especially if you offer more expensive coaching to clients.
Private Message Boards
Feeling part of a close-knit community is a wonderful thing and a wonderful way to keep members wanting to pay their monthly membership fee. If you can keep the message boards busy, you can keep your members a lot happier. Promote a busy message board as a huge benefit.
People love consuming information products that teach them about a small aspect of their business, and you can provide continuous monthly products that help your members become more successful or happier (depending upon your niche). Information products can provide this benefit.
You can offer your members the benefit of accountability by setting up goal-setting groups and forums. This is such a great aspect of membership websites that even the members themselves jump in to offer this to each other.
You don’t have to stop selling to your members just because they’re members; you can use the membership as a way to offer the members first chances at special offers, new programs, and more. They’ll appreciate being an insider, and you’ll get to test out new products on them first.
One of the many benefits of membership is the ability to find great connections that can become joint venture partners. Your members will benefit from being introduced to wonderful people with whom they can form partnerships and take their goal setting to the next level.
There are so many benefits that you can promote that should be based on the niche, your audience and their needs. Always put the needs of your audience first. And remember, you can start with a few benefits and then add to them as you go. Nothing has to be perfect from the get-go.
Membership websites are full of benefits for their members. Which benefits you choose to put into place is completely dependent on your knowledge of the niche, as well as what the audience needs and feels are important.
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