14 Ways to Build Your Email Lists

Building an email list is crucial to the staying power and advancement of your business. It doesn’t matter if you have an online business or a bricks and mortar business; email marketing is an extremely effective form of marketing and should by no means be overlooked. In fact, email marketing is one of the most effective forms of marketing that has ever existed. Here are fourteen ways to build your email list.

1. Create Value-Filled Content – While people won’t see the content until they subscribe and open the email, the content needs to be very well written, engaging, and relevant to the audience. You want them to love it so much that they keep opening and that they share your emails with their friends.

2. Make Emails Shareable with Social Icons – It’s easy to add social icons to your email messages now, so be sure to do that. Add that to your email signature at the bottom, and also add a call-to-action (CTA) asking your readers to share the email. A popular website to utilize to get a customized signature is WiseStamp.com. They also offer a 14-day free trial.

3. Create Segmented Email Lists – The more focused each email list is, the more relevant the messages can be for the subscribers. By segmenting your lists, when people make a purchase or click through to answer a CTA, you can make each email much more customized.

4. Create a Lead Magnet – Providing some sort of incentive is extremely helpful for getting people to want to give up their email address. However, you should be very careful to make the incentive specific to your target market, to avoid visitors who just want the freebie and have no intention of ever buying anything.

5. Create a Sign-Up Form on Facebook – Facebook is a great place to add an email sign-up form. You can create a CTA on Facebook easily, and people who will follow you on Facebook will likely want the information you have in your emails.

6. Host a Contest – Contests can be a great way to get more people to sign up for your email list, especially if you run an affiliate contest on a product or service that you’re offering. In addition, you can give people a chance to win one of your books or products if they sign up, share, follow, and like.

7. Create YouTube Videos – YouTube videos are a great way to attract more visitors. They have a lot of built-in viewers who search for things, so create short videos directed toward your audience.

8. Use Creative Twitter Welcomes – You can get software to send automatic welcome messages to people who follow you on Twitter, such as Social Oomph. While people complain about them, they’re still effective. Although if you are able to send personal welcome messages by hiring a virtual assistant, by all means, please do.

9. Conduct Interviews – Find people who need to interview experts in your niche and pitch yourself as a guest. Most of the time when you are a guest, you’re expected to bring with you an offer to their audience. This offer can require an email address to receive it.

10. Host a Webinar – Webinars are on fire right now, and is a remarkable way to build an email list fast. Everyone who wants to attend the webinar has to sign up for your email list. People see personal webinars as valuable and are more willing to give up their email address for them.

11. Find Joint Venture Partners – Partner up with others to do a multi-person webinar, or host another type of happening such as an in-person event. When each of you promote to your own lists, it helps build all your lists.

12. Publish a Book – A physical book or an eBook published via Kindle or iBooks is a great way to get your name out there as an expert. The book can mention your email list and website as well. You can even provide a special landing page for book buyers.

13. Speak Offline – Host or become a speaker at offline events. This works especially well if you have a physical book to show to people. If you have a good talk, you can get people clamoring to sign up for your list.

14. Paid Promotions – Try using paid promotions on Facebook to collect email addresses, by giving away something free or requiring an email to watch all of a video.

Using these methods will build your email list. You should do all of these methods (although not all at one time) over the course of your business to help build your email list. Keep building the list – never stop. Because the larger your email list, and the more targeted it is, the more successful you’ll be.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.

Photo Credit: cooldesign http://freedigitalphotos.net

Create a Blog Publication Calendar

Blogging is a great way to earn income, promote your business, or just have a venue to discuss your passion. One way to keep up with blogging is to create a blog publication calendar. A blog publication calendar will take into consideration important upcoming events, product launches, and other issues, helping you plan in advance to keep your blog full of interesting and relevant content.

 

All successful bloggers have three things in common:

 

1) They post blogs regularly

2) They post unique content

3) They post audience-focused content

 

If you do at least these three things, you can have a super successful blog. You can have a blog that attracts an audience who wants to read what you have to say and take your advice, and who come back for more on a regular basis.

 

In order to make a blog publication calendar, you need to first make a few determinations that include the following:

 

* How Often You Will Blog – First determine how often you plan to publish a blog post. This could be daily, weekly or whatever your choice. This helps you know how often you’ll need to write blog posts, and when you’ll need to publish them or schedule them.

 

* Who is Your Blogging Audience – Write down a few different characteristics for your audience so that you can know to whom you’re writing the blog posts. It can help you keep focused better if you can look at these qualities when you are ready to write.

 

* Determine Your Blogging Categories – Depending upon your niche, you’ll need to choose some categories that a post will go under when you blog. Spreading out the categories can help you come up with more interesting content. For example, if you have a blog about Internet marketing, some categories might be affiliate marketing, search engine optimization, Internet terminology, article marketing, sales letter, Internet branding and so on.

* Upcoming Events or Product Launches – On the calendar you may want to list any upcoming events related to your niche. For example, is there a conference coming up, or are you launching (or someone else) a new product that is perfect for your niche? Keeping up with these dates can help you create content that will entice readers to buy the item at launch.

 

* When Industry News Is Released – You’ll want to keep up with the industry news, too, so it will help you to know when the different online magazines or blogs release new information for you to use. For example, if the state of your industry is released every quarter, keep that in mind as you create the publication calendar so you can include important information.

 

Once you have determined this information, you can start brainstorming content ideas to match upcoming events, product launches, and industry news. In between those types of blog posts, you can put other categories of posts up such as educational, informational, interesting and fun blog posts. List these ideas in the calendar so that you can then use the calendar to generate a list of timely titles and subject matter for your blog posts.

 

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.

 

Photo Source: Stuart Miles http://www.freedigitalphotos.net

Ten Ways to Promote Your Membership Program

One of the most important things that you should consider when deciding to start a membership site, is to keep in mind that it is not something that you start and forget about. It requires a steady or continuous input. Once you have developed your membership program; then the fun starts. The fun is in the promotion. If you want to attract enough potential members to earn a full-time living, you’ll need to figure out how many members that represents. For example, let’s assume you want to make 10,000 dollars per month from your membership program. This will cover all expenses and give you enough to live on each month.

If you are charging $50.00 per month for each member, this means you only need 200 paying members on a monthly basis. Since we know from research that most members drop out after three months, this means you’ll need to attract about 10,000 potential members to your website monthly through promotion activities, or about 334 per day. This can be accomplished by applying the following actions:

  1. Study Your Target Audience – The more you can know about your audience, the better you can create your products and services. As a result, this will make it easier to write and put together marketing materials that get results.
  1. Use Social Media – Use social media to promote your new membership by forming a free group that you can use to attract people and tease information about the membership to. You can use pay-per-click (PPC), quick facts, questions, and tidbits of information to promote on social media as well.
  1. Use Exceptional Landing Pages – Never skimp on your landing pages when it comes to membership websites. A great landing page can make all the difference to your audience and convert more visitors into members.
  1. Killer Sales Pages – If you plan to have affiliates, you need killer sales pages that convert visitors to members. If you aren’t sure how to make a great sales page, you can hire someone to do it for you.
  1. Content – You’ll need to produce a lot of content to promote your business, educate your audience, and inform and engage with your audience. You’ll need both content open to the public and content that requires a membership to get results.
  1. Guest Blogging – Get out of your comfort zone and blog on other people’s websites as a guest. It is one of the main strategies to grow your readership and platform. Your authority quotient will go up and your bio will help people find your membership website.
  1. Webinars and Teleseminars – Webinars and teleseminars offer a very high converting platform to membership site marketers. Offer one each month and get affiliates to promote it, and you’ll keep your membership site full.
  1. Send Out Press Releases – Don’t overlook the good old-fashioned press release as a great way to promote your membership. If you can frame it as a newsworthy story then you’re going to more than likely to get it published.
  1. On-Page and Off-Page SEO – This is an ongoing process that needs to be done for everything you do in terms of online marketing. On-page SEO covers content, headlines, keywords and more. Off-page SEO covers social media, guest posting and things you do off your website.
  1. Make YouTube Videos – A great off-page SEO way to get links and views for your website, YouTube videos are also a great way to give your audience deeper information about your membership.

Building a membership site is not the only thing you need to do to be successful. You must promote the site and get members to sign up on a regular basis, month after month. One more thing that you can do to promote your membership website is to form an affiliate program where you get people to promote the membership for you. This is also a great way to get free marketing and move your website to get ranked higher on Google Search.

And remember, it is extremely important to continuously provide value for your members in order to increase and maintain membership levels.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.

Photo Source: Stuart Miles http://www.freedigitalphotos.net

Content for Your Membership Program

One of the most important things you need to make your membership program successful is an enormous amount of content. The content cannot just be any old content either; it must be relevant, focused, and high quality to meet the standards of a membership website. However, there are simple ways to find all this content and make it work.

* Articles – Using original unique content is a great way to grow your membership website. You can find all kinds of articles, from eCourses to complete packages that cover all aspects of a particular niche. The key to using these articles is picking the right usefulness license. The licenses are as follows:
 The one-time use license permits you to use the article only once. Originality is not necessary and you plan to use them for print publications or an email marketing campaign.
 The typical license gives you exclusive rights to the article. However, you may not alter the content in any way. Opt for this license if originality is imperative, the article needs no changes, and it’s not vital to remove the author’s byline.
 The custom license gives you private rights to the article – and full rights to customize the article any way you like. Select this license when originality is essential and you would like to add keywords, edit the article content, or remove the author’s byline.
A great place to get articles for your membership is at PlumDigitals.

* Videos – Making videos doesn’t have to be that hard; you don’t even have to appear in the video if you don’t want to. Record your desktop doing something that you want to teach your members to do. Record an interview, or post videos members made. You can also hire people on Fiverr.com to make explainer videos for you, or use a service like YumYumVideos.com.

* Reports – A report is really a small eBook that talks about one specific problem or issue and how to solve it, or it can be an overview of many problems with links to solutions for each problem. It’s up to you how you might want to do reports. But you’ll need to have them for your membership website.

* Infographics – An infographic is a pictorial depiction of data that is hard to explain with words. Usually infographics are quite in depth and long. You can use a service like Piktochart.com to help you create awesome infographics. All you need is the data.

* Podcasts – A podcast is an audio recording for the net. It is a lot like a radio show that is just not live. You can record interviews using software like Audacity or Pamela for Skype to create your podcast. You can hire someone in Fiverr to make a wonderful promo opening for your podcast and sell advertising spots too.

* Webinars – You might not think of webinars as content right off the bat, but it is. Plus it’s an easy way to get more content for your use on your membership website. Spend an hour a month having a Google Hangout that you record. Transcribe it, repurpose it, and use it multiple times.

* Teleseminars – A really great way to produce more content is a teleseminar. You can do teleseminars simply with software like Instantteleseminars.com and what’s more is that they can play again as “live” anytime you want.

* Event Information – Whenever you have a podcast, webinar, teleseminar or other event, you can promote information about the event to your membership. This event is a great way to use the words that get attention from your audience, as well as to get new members. When you say members go to the event free and non-members have to pay, you’ll get attention.

* Memes – A great type of content to use on social media are images with quotes or data that you find interesting and that your audience will find useful. Add a compelling graphic with the quote and you have a winning meme that might go viral. Be sure to watermark it. You can create memes easily using Canva.com.

* Research Data – To develop enough content for your membership website, you’ll need to continuously research data about your niche. You can report on that data in a straightforward way, and then you can use bits and pieces of the data to create even more content.

* Presentations – Using PowerPoint and SlideShare.net you can create slide shows about any topic with research to back it up. Don’t forget that you can repurpose a slide show or presentation into a podcast or a report.

All of this is content that will help improve your membership website. Having a mixture of content types is going to make your membership website a lot more interesting to members, and make members more likely to stay connected and renew their membership each month.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.

Photo Source: Stuart Miles http://www.freedigitalphotos.net