Finding a way to repurpose your content makes good business sense. It’s a great way to squeeze out as much value as possible from your current content. Also, when you repurpose content it helps your customers by providing fantastic content in a variety of ways.
Here are a few ideas to help you repurpose your content:
Recycle. There’s no need to just use great content once; repurpose it. Reusing your content benefits everyone in a positive way. A great way to do this is to think about each piece of content and how you can recycle it.
A few ideas may be:
#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.
#2 – Use product content to create an autoresponder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an autoresponder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product.
#3 – Use the content on your website for a product. If you have articles on your website or blog, you can easily turn these into a product. Simply choose a collection of articles you’ve previously written repurpose them and make the collection available in download format for customers.
You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.
#4 – Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.
#5 – Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Repurpose the the audios by having them transcribed and placed on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio.
With a little thinking and planning you can make your content go a long way.
Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.