Bridging The Gap Between Offline & Online Marketing

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From understanding how online and offline marketing work together… all the way through ways to bridge the gap so you can cross-promote to double your reach, I’ve personally got you covered. Take just 3 minutes to read this page to find out how…

From: Sonya Myricks
Subject: Online and Offline Marketing – Successfully Bridging The Gap, Step-by-Step

Dear Fellow Online Business Owner,

You probably already know why you should be marketing your business. In addition, you’ve probably seen the shift in traditional marketing methods as more and more people rely on digital devices. Now more than ever before, it’s vital for business owners to adjust their marketing activities to be integrated across multiple channels.

Some things to consider about marketing in today’s world:

Studies have found that 92% of consumers trust recommendations from friends over any form of advertising, so it’s not surprising that many businesses put great effort into word of mouth marketing. But word-of mouth is not enough!

More than 163 million people in the U.S. alone own smartphones. Even if you identify your business as “Brick-and-Mortar”, if your marketing strategy doesn’t include digital channels, you’re losing out.

It’s reported that 58 percent of buyers expect companies to offer multiple ways to engage with them. If you’re not offering options, you could be losing customers.

Study shows that about 2.5 billion people around the world read newspapers in print and 800 million on digital platforms. So while you may think running an ad in a newspaper is a waste for your online business, that may not be the case.

Of course, if you haven’t started cross promoting yet, you might be overwhelmed by all the steps involved, but I’ve got great news. It’s really quite simple once you have all the pieces of the puzzle and that’s what I’m here to help you with.

And if you’ve already started, but aren’t getting the results you were hoping for, keep reading to see how you can change that right now.

Now before you dismiss cross promotions as less important than your favorite methods, please keep in mind that every aspect of your marketing strategy should work in tandem rather than in isolation.

A Single Channel Is NOT Enough

Many people think they can choose one type of marketing strategy, typically whatever is easiest for them, and it will be enough, but it’s simply not true. When you rely on a single method to reach your customers, you are missing a whole group of people that may be waiting for a product or service just like yours to solve their problem.

So let’s put our focus on getting you more results from your marketing efforts instead…

For The Next 30 Days, I’ll Make Sure You Know Exactly What You Need to Do

If you’re ready to make cross-promotions work for you, I’ll walk you through:

Understanding how customers engage with your brand.

Successfully measuring your online and offline marketing strategies.

Adding social media and video to your print marketing.

Using offline promotions to drive your online interactions.

Getting more from your business newsletters & social media community.

Providing value regardless of where and how you’re marketing.

Improving your customer experience & loyalty.

…and plenty more. If it’s going to increase your chance of marketing success, I’ll cover it.

Claim Your Free Access to 30 Days to Bigger Marketing Profits

Simply enter your name, email address and click ‘Sign Me Up!’ below to instantly receive your first lesson.

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Your privacy is protected and your email address will only be used by PlumDigitals.com to communicate with you about Online & Offline Marketing, Training, and Information related subjects. You can cancel your subscription at anytime.

By taking steps to bridge the gap between your online and offline marketing channels, you help to enhance awareness of your brand. You strengthen it and you’re able to reach more people in a positive, and profitable way. Don’t stall on this any longer. Just enter your first name and email address above and I’ll deliver your first lesson right away.

Here’s to Your Email Marketing Success,
Sonya Myricks
Internet Marketer

P.S. Mobile advertising will continue to accelerate rapidly as more people and businesses embrace digital media, making it easy for you to get your message across.

P.P.S. Product and service promotions will continue to engage users online and then transfer that communication to offline as well. Let’s get started.

 

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Increase Your Bottom Line Through Multiple Streams of Income

Having multiple streams of income means your business has more than one way to make money. You could sell products and services, for example. Below are 10 ideas of different income sources you can use to increase your business’s bottom line:

1. Sell your own products. These can be information products (e.g., eBooks, home study courses, CDs, special reports, etc.) or they can be physical products. You can also group similar products into product lines. Then you can upsell, downsell or cross-sell products to different customers on your list.

2. Sell a variety of services. Or you can bundle your services into packages depending on what your typical client is looking for. But be careful about this one. Don’t spread yourself too thin. You want to offer a few different services or a choice of packages but you don’t want too many options because it’s very difficult to market yourself effectively.

3. Become an affiliate. Here’s where you will sell other people’s products or services. Basically how it works is once you’re approved to be an affiliate, you get your own link. Anytime someone uses that link and buys a product, you can get a percentage of the sale. The type of money you can make differs from business-to-business and that percentage can range anywhere from 10 percent (mostly for services) to more than 50 percent.

Which leads me to my next tip:

4. Offer your own affiliate program. Now you can get other people to market your products and services, and the only time you pay them is when they actually sell something! How cool is that!

5. Create a teleclass, seminar, workshop or other event. This can be a one-time deal or a series of classes. (But if you do this, make sure you record it so you can sell those later.) The nice thing about this tip is it’s a good mix. You can reach groups of people all at once while at the same time, provide a personal touch.

6. License one of your programs or services. This is a neat idea if it works in your business. For example, a business consultant could license tools or a program to other consultants.

7. Create a paid membership site. Not only will you be getting regular income each month, but you’ll also be building your customer base — people who are interested in purchasing your products and services. It’s much easier to sell to people who are already customers than to find new ones. Plus, people like being a part of a community, and becoming a member of something is a good way to do it.

8. Start a continuity program. This is similar to a membership site where you charge a monthly fee for a product or service. Maybe you could create a paid newsletter subscription, offer monthly coaching calls, or you interview successful people. Whatever it is, make sure it’s something people find valuable enough to pay you a small, but regular, monthly fee.

9. Sell ads on your web site or e-zine or whatever. This one is probably not going to make you rich, but it could turn into a nice little income stream depending on how many people are looking at your e-zine or web site.

10. Use AdSense. This is when you allow Google to place its pay-per-click ads on your web site or blog. In return, every time someone clicks on one of those ads, Google will pay you a percentage, but I do think this is one you have to be a little careful with. Most of the time I don’t think people clicking away from your web site is a good thing (especially since they’ll be going to one of your competitors). But there are times when this is very appropriate. For example, maybe you’ve developed a web site or blog around a hobby. Or maybe you created a web site or blog for the express reason of selling AdSense. Once it’s set up, you just cash the checks.

Creativity Exercise — Find time to create multiple income streams

Probably the hardest part of creating multiple income streams is finding the time, especially when your primary business is service-based. So, now that you know how important it is, how are you going to find the time to start doing it?

Here are a few ideas to get you thinking:

* Hire a virtual assistant (VA) or bookkeeper to take care of some tasks you have no business doing anyway.
* Create systems in your business so you can complete business tasks faster and more efficiently.
* Raise your prices so you can take on fewer clients and make more money.
* Dedicate a Saturday or Sunday to working on your business. (Be careful with this one as you could very quickly end up burning yourself out.)

Get a pen and paper and do some brainstorming to see how you can find more time to start creating more income streams.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.

Photo Credit: jscreationzs http://freedigitalphotos.net

A Few Tips on How to Grow Your Writing Business

Starting a business online is more or less the norm now-a-days. So, when it comes to competition there should be no surprise even amongst those in the writing business. As such, it becomes more important with each passing day to attract potential clients to your website. As a result, making sure that you drive constant traffic to your website becomes increasingly necessary in order to grow. You need to get all the positive advantages you can headed in your direction.

There are plenty of opportunities which can help you take your writing business to the next level; but, with a catch. A number of them involve spending money that you may or may not have to spend at this moment; at least not a lot. So, we are going to take a look at some of the least expensive or free options you have to help grow your writing business.

In order to get this show on the road you’re going to need a website. Not just any old website, but one which shines with professionalism, yet attracts potential clients at the same time. There are many services that offer free of charge blog-style websites such as blogspot.com or wordpress.com. With these sites not only can you create separate pages for different content, but they also offer templates you can choose from as well. This leaves only the content for your pages to worry about as there is no need for HTML or other programming knowledge.

Provide a short introduction about yourself as a writer. This step is crucial to the desired outcome of building your writing business. This can be as long or short as you feel comfortable with, but it is the primary detail you want to focus your website on. You could have a page with some writing samples in the form of a collection of blogs or articles you have written or case studies, etc. These could include reviews you have received on your written work, links to any external websites where your published works appear and any other information you see fit to add. You may even want to consider including a copyright notice on your works or samples to avoid misuse of your writing.

Once your website is up and running with all the information you consider important, you can begin attaching a link to your email signatures, providing it on your business cards and sharing it at every possible opportunity. Keep the information on your website/blog current and related to your writing as much as possible. You want potential clients to see the business side of you, and this is the place they will go to see that.

Your next step will be to begin promoting your services. As stated earlier, you can add your web page or blog link to your outgoing email messages. Still, there are more ways you can promote your skills such as using social networking sites as one of the ideal location for spreading the word about your writing services. Sites like Twitter or Facebook are prime locations for networking – not only with fellow writers, but potential clients as well.

If you find yourself in a dry spell and needing to find extra writing jobs, you can always turn to the online community. For example, try guest blogging for someone. By offering to post as a guest on another’s blog, you could possibly draw more attention to your business. This attraction could result in new clients. Another way would be to take a look at some of the job boards such as freelance.com or monster.com. There are almost always jobs available for writers on various forum boards. In a pinch, this will help with your financial situation until your own client base builds back up again.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.

5 Quick Ways to Repurpose Your Content

Finding a way to repurpose your content makes good business sense. It’s a great way to squeeze out as much value as possible from your current content. Also, when you repurpose content it helps your customers by providing fantastic content in a variety of ways.

Here are a few ideas to help you repurpose your content:

Recycle. There’s no need to just use great content once; repurpose it. Reusing your content benefits everyone in a positive way. A great way to do this is to think about each piece of content and how you can recycle it.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.

#2 – Use product content to create an autoresponder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an autoresponder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product.

#3 – Use the content on your website for a product. If you have articles on your website or blog, you can easily turn these into a product. Simply choose a collection of articles you’ve previously written repurpose them and make the collection available in download format for customers.

You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.

#4 – Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

#5 – Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Repurpose the the audios by having them transcribed and placed on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio.

With a little thinking and planning you can make your content go a long way.

Thank you for reading this post, if it has helped you in any way, you learned something new, or have something to add, leave a comment and I’ll respond within 24 hours.